KINETICO

Hybrid Company kinetico UPGRADE TO the Latest version of MAGENTO 2

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The Challenges

Rich product content - As the original innovators, Kinetico offers a range of water treatment systems. They required more control over the content on product and category pages to best advise customers and encourage callbacks for their more advanced product range. We also implemented Live Chat to easily connect customers with Kinetico’s team of water experts.

Seamless user experience - overall the site design had become dated and presented some restrictions on mobile. The key areas of focus included the product pages, checkout and the menu bar where we improved product visibility.

 
 
 

THE PROCESS

Kinetico chose to upgrade from Magento 2.0.4 to the latest version of Magento 2. A unified commerce platform which enables them to handle their B2B and B2C offering within a single eCommerce platform.

The project began in January 2018 and alongside the update to the latest code, the overall site design required modernising to offer a frictionless experience and drive customer conversion.

Having delivered the migration in August 2018, Two Jay and Kinetico are currently undergoing phase 2 of the project. This includes implementing a custom built ‘Help me choose’ tool and integrating Amazon sales with their Magento 2 store.

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The Results

Having chosen to upgrade to Magento 2, Kinetico now has a modernised and scalable site which accommodates future growth plans. While the improvements to the user experience for both B2C and B2B customers has resulted in a significant increase in conversions.

✔️ SESSION DURATION: 32% increase

✔️ BOUNCE RATE: 9% decrease

✔️ CONVERSIONS: 168% increase

 
 

“We worked closely with Two Jay to re-design the site and re-evaluate the user journey from product pages to the checkout. We are pleased with the new look and feel and have so far seen great performance improvements.“

PAUL BENJAMIN, dIGITAL marketing manager - Europe