The 7 year transformation: Two Jay
Change is the end result of all true learning - Leo Buscaglia
To mark a 7 year cycle, we decided to reinvent the brand from 2J Commerce to Two Jay. Here's why ...
7 is a symbolic number for transformation. Every 7 years our bodies completely renew and refresh. Having reached our seventh year as 2J Commerce, we too have found ourselves excited by the prospect of change and we looked to creating something fresh and new that represented where our vision is.
Our company has continued to grow year-on-year, building our experience and knowledge whilst remaining at the forefront of innovation. With five offices across the globe, a growing team of 54 Magento specialists, and an impressive host of multinational brands which we work with - we have evolved into the leading Magento agency you know today.
In 2010, founder Jamie Jackson built the brand from the ground up and using his initials as inspiration, 2J Commerce came to life. As a result of the success of his brand and Jamie’s dedication to pioneering advancement in digital, he was awarded Digital Entrepreneur of the Year 2017.
Since the company was founded, Jamie has been able to recognise stand out talent within the industry and has called on these other specialists to strengthen his team and expand the eCommerce offering. Over the last 12 months, this has included bringing in new Directors whose extensive experience with Magento and portfolio of award-winning eCommerce projects will only help the team continue to grow and improve.
Now, in 2018, the brand is much more than one person.
Introducing Two Jay
Taking a new form as Two Jay, we’ve boldly embarked on a complete brand refresh and website relaunch. We wanted the brand to reflect our development whilst not forgetting the strong roots from where we have come.
Quote from Jamie:
"Over the last 12 months, we have invested in launching a new office in Manchester - a thriving city in terms of digital innovation, and have also brought in new Directors to help move the business forward. With those additions, the business and our offering have now evolved.
We wanted to update the brand to show the ethos and culture change we have undertaken, whilst keeping a connection to the brand that got us to where we are today.
I'm really proud of where we are at now and want to thank the team for all their hard work in making it happen."
Our mission is to create better digital solutions for eCommerce businesses, and better experiences for their customers. Whilst our vision is more ambitious, our dedication to the highest quality development and service for our customers remains the same. This change has simply given us a spring in our step, empowering more creativeness and innovation - like wearing a brand new pair of shoes that have already been worn in.
If you like our rebrand and are feeling inspired, we’d love to hear from you. From strategic advice to design, development, and implementation, our team of eCommerce specialists have the skills to get your idea into motion. Get in touch with a member of our team today to see how we could help start your journey.