Key highlights from Meet Magento UK 2018
If you’re a part of the Magento ecosystem or even the eCommerce industry, you’re likely to know or have heard about the strength of the Magento community. Reliant on contributions to continuously develop their open-source platform, Magento and its partner’s host contribution days, workshops, and events to bring together Magento users and offer a platform for collaboration.
Meet Magento UK offers the perfect opportunity for developers, merchants, and integration partners to come together to share knowledge and hear about the latest platform news and innovations. Held at the Mermaid London, this year’s event was on a much larger scale than previous Meet Magento events in the UK, with a strong line-up of speakers which spanned across the full day. The day was broken down into 2 tracks; merchant and technical.
I personally decided to attend a mix of both merchant and technical talks, plus make the most out of the valuable networking opportunities which were available. Whilst I was impressed by all of the talks I saw, there were a couple of stand-outs including the panel discussions which explored a number of merchant successes...
Our key highlights
Keynote - Peter Sheldon
The day began with a keynote from VP of Strategy at Magento Commerce, Peter Sheldon. Peter talked about how customer expectations are undergoing a metamorphosis with modern consumers buying into experiences and not products. He spoke about a great experience he received from Tesla recently where he was able to pay a deposit for his new car via his mobile phone - stressing that our approach to mobile should be switching from mobile-first to ‘mobile-only’. Pushing purchase consideration further with PWA’s which are rapidly growing in acceptance with digital channels such as Instagram, Twitter, Uber and Forbes.
Peter also talked about post-purchase value proposition and how Amazon is leading the way with Prime. Starting with one-day delivery, they have now created their own delivery network with a pool of self-employed drivers and are introducing a key concept to erase any trace of purchase anxiety.
Amazon is a brand which has rewritten the playbook and got the vote of millennials across the world, highlighting the importance of innovation.
Panel: What an Innovation Mindset Looks Like
This panel was hosted by Director of Channel for EMEA at Magento Commerce, David Wise and featured Mark Roberts (Founder of Beer Hawk) and Paul Younghusband (CTO at END) - two great brands showcasing how they have innovated to provide a solution to an issue.
At Beer Hawk, Mark discussed how previously their busiest time was over the Christmas period which put a massive demand on both the website and shipping centre. Mark talked about how they increased demand throughout the year through gifting and events. Hosting events such as their Perfect Draft Convention, which also allowed them to chat with customers and aggregate valuable user testing. Since the success of their events, Beer Hawk has recently opened a physical bar in London where customers can come and experience the brand and Beer Hawk is able to bring their recommendations to life.
Similarly, END clothing struggled to strike the right balance between supply and demand. Famous for their limited edition sneaker launches, END encountered a huge cost in downtime due to technical issues, fraud issues and the ever-growing set back of ‘sneaker bots’. To tackle these issues Paul talked about how they implemented a dedicated micro-site for each major launch with a bot tool which eliminated unsophisticated bots. Customers would register their name and card details for a chance to buy the trainers pre-release and the website would randomly select and distribute the sneakers upon launch. Not only did this reduce the amount of website traffic coming to the website at one time, but it also cleverly enabled END to deliver targeted marketing to all of those who registered. Whilst online is the priority, Paul discussed how they are using exclusive pop-up events to tie together their omnichannel offering.
Paul's recommendation: WebGL configurator is great for bringing products to life on Magento.
Overall it was great to hear about some real-life merchant solutions and to discover that both brands will be looking at ‘mobile-only’, PWA’s and personalisation in the next coming months.
Thanks to the event organisers and partners, JH, Akoova and PayPal who pulled off an extremely well executed and insightful event. It’s certainly got us excited for the next event, Magento Live Europe which is heading to Barcelona for two days in October!