Adobe to acquire Magento Commerce

 

It was announced on Monday 21st May, that multinational computer software company, Adobe will acquire Magento for a reported $1.68 billion. The initial announcement from the Magento leadership team caused a mixed reaction amongst the Magento community, with some embracing the change whilst others understandably concerned with how this will affect them.

 

What does this mean for the future of Magento Commerce?

There are no set in stone answers at this point, but what we do know is that there has been a shared vision expressed in both Magento’s announcement and Adobe’s announcement to harness both parties strengths. Magento is a popular platform choice across a wide range of industries as it brings together digital commerce, order management and predictive intelligence. This combined with Adobe’s specialism in designing and delivering digital experiences and the aim is to offer a single platform that creates seamless customer experiences for both B2C and B2B.

The acquisition is said to offer even greater value to customers, partners and developers across their commerce investment, whilst allowing Magento to explore new verticals and geographies that Adobe’s global operational scale will offer. CEO at Magento, Mark Lavelle assured users that ‘this marks the next step in our journey to drive innovation across every facet of commerce’.

 

Our thoughts

After being involved in several acquisitions and mergers over the past few years including being acquired by eBay in 2011, it was no surprise to us that Magento had entered into another new partnership.

Like Magento, Adobe is a world leader in their field and as a company, they have a strong interest in open-source development and collaboration. Head of Adobe's Developer Ecosystem, Matt Asay recognises the power of Magento’s community which has over 315,000 developers, 800 technology partners, and 350 system integration partners.

Personally, at Two Jay we’re excited to learn more about how Adobe will compliment Magento and allow us to create the best shopping experiences possible for our customers. We already know that Adobe and Magento share a host of huge brands such as Coca-Cola, Canon, and Helly Hanson, and to see what brands we can attract in partnership is exciting.