Magento Commerce - a world leader in B2B


Whilst it comes as no surprise, Magento Commerce has been announced as a leading platform for B2B. According to Forrester, one of the most influential research and advisory firms in the world, who recently released The Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017 report. This was also confirmed when Internet Retailer B2B 300 revealed Magento Commerce powered more merchants on the list than any other platform!

Forresters 35-criteria evaluation of B2B commerce suite providers identified 11 significant platform providers including Magento Commerce. Demonstrating how each provider measures up in terms of helping digital business professionals at mid-market B2B companies.

Having evaluated Magento Commerce as a whole, as well as the Magento Order Management SAAS, and Magento Business Intelligence. Magento Commerce was the firm favourite, scoring the top mark for Company vision, Commerce service provider, and Developer Community. Forrester listed the platform as ‘the best fit for mid-size B2B companies that want an open, feature-rich solution that they can extend easily’.


The shift in B2B

B2B retailing has come a long way since simply relying on dependable procurement tools and EDI. It has found itself going through major shifts in technology and business models as B2B customers become more and more sophisticated in terms of using multiple digital channels and devices to make larger purchases - 93% of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors.

In order to cope with this change in the market, B2B vendors now need to prioritise the B2B customer experience by incorporating omnichannel strategies and investment in mobile prioritisation. Delivering an easy, intuitive, shopping experience that feels like B2C, will help B2B vendors stand out against their competitors in a crowded marketplace.


Why Magento Commerce makes life as a B2B merchant easier:

Magento Commerce includes everything you need to manage B2B sites for multiple brands, channel partners, or key accounts. Customers can self-manage their company accounts and set up multiple tiers of buyers with specific roles and permissions. They can also track quotes, view order histories, and manage their credit online, reducing the need to call you for support.

Friction-free ordering

Buyers are able to quickly place orders by entering product SKUs, CSV files, or choosing items from pre-set requisition lists. Whilst tools for tracking quotes, calculating discounts and corresponding with customers make it easier for a sales team to create orders on a customers behalf.

Custom catalogues and pricing

The sales team can deliver contract pricing to customers with the ability to assign custom catalogues and price lists online. Magento can also track available credit and holds sales when limits are exceeded, and offers buyers a host of payment options in order to maximise sales.

Omnichannel experience

Business buyers are B2C consumers too, they appreciate engaging, mobile-optimized experiences that do not limit their purchasing in any way. Magento Commerce offers B2C-tested merchandising, content management, and promotional capabilities to ensure buyers are getting the most engaging experience possible, on any device.

Smart order and inventory management

A single solution for managing orders from all sales channels offers B2B vendors an opportunity to improve internal operations and increase efficiency. Customers are provided with an accurate, real-time inventory and automated business rules can be used to optimise fulfilment costs and delivery times.

Effortless management and integration

Magento Commerce easily integrates with existing backend systems and off-the-shelf extensions to speed your time to market. Delivering reliable, high-performance purchasing experiences without expensive capital expenses and maintenance fees - unlike other platforms.


In conclusion, Magento Commerce offers a great scalable and reliable solution for modern B2B merchants wanting to streamline their customer journey and internal processes. Becoming the solution of choice for global brands including 3M, Procter & Gamble, and Burger King (who believe Magento Commerce has delivered the perfect recipe for managing their 700 branches and 1,800 daily franchise orders).


Improve your B2B offering

Are you looking to partner with specialised Magento development agency to kick-start your Magento Commerce build? Two Jay are a Magento Enterprise Certified Solutions Partner, with more than 20 Magento 2 launches including 6 Enterprise Commerce Cloud builds under their belt, and a team of 54 Magento Specialists, Designers, Project Managers and Support team. Clients include both larger multinational brands and small to medium-sized businesses looking to transition to the next stage of growth. If you think we could be the right fit, please get in touch with one of our experts today.

Steven MorrisMagento