An exclusive preview into Magento Imagine 2018


The biggest and most anticipated event in the Magento calendar is less than a month away. Taking place April 23rd-25th, Magento Imagine 2018 offers three full days (and nights) of Magento goodness, in the city that never sleeps - Las Vegas.

As one of the world’s leading platforms and first choice for 250,000 online merchants, it’s no surprise that Imagine gathers over 3,000 attendees from across the globe. All eager to hear about the latest announcements and innovations from Magento. The event connects the global Magento Commerce ecosystem and allows a space for accelerated learning through talks, workshops, customer panels, and live breakout sessions. Attendees can get involved in over 75 sessions and will enjoy an impressive speaker line-up of 100+ inspirational and well-respected names from within the industry.


Why you should attend:

At Two Jay, we’ve been attending Magento Imagine for several years now and are firm advocates of the learning and development opportunity events like this provide. For partners, merchants, developers and general digital innovators who perhaps haven’t made the trip yet, here are just some reasons why you should make the investment:

The perfect environment to network

Get out there and meet people. In a world of email and conference calls, face-to-face networking is a really valuable way to expand your knowledge, learn from the success of others, and tell others about your business. Imagine allows plenty of time for networking, whether it’s in between talks or at the after-party, you’ll be sure to meet lots of like-minded people.

Be at the forefront of innovation

It’s no secret that Magento rewards its loyal Imagine attendees with exclusive announcements about their latest developments and innovations - last year Magento Social was announced and in 2016 Magento Enterprise cloud was unveiled! Plus, you’ll not only hear the latest news from Magento but also from industry leading innovators who will also share their tips on how to stay ahead of the curve.  

Hear from other high-flying merchants

Hear first-hand from merchants and technologists about their key successes and overcoming challenges, ultimately understanding how they have achieved exceptional growth on the Magento platform. This year we’re looking forward to hearing from Marc Fisher, Baked by Melissa, and Coyuchi.

Get inspired!

You’re bound to return to work buzzing with new ideas that will take your business to the next level. Attend as many talks as you can and absorb all of that Magento wisdom from the best in the industry.


Our must not miss recommendations for Imagine 2018:

That’s the Beauty of it: How to Use Personalisation to Drive Engagement - 23rd April, 1:00 pm

If you’re not yet doing personalisation, then you should be. Learn from Director of Digital at Juice Beauty on why personalisation is not just for Millennials and is now expected by consumers, especially within the beauty industry. Find out how Juice Beauty drives customer engagement through well-executed content strategy, and website and email personalisation.

What’s in Magento 2.3? - 24th April, 1:30 pm

With over 20 Magento 2 builds, we think we’ve nailed Magento 2 and have set our sights on the next Magento update. So, if you’ve got Magento 2.3 on your mind like us, then this technical talk is for you. Learn about the release strategies for Magento 2.3, including features and patch releases planned. Whilst coverage on PHP 7.2 support, improved DB schema upgrade management, graphQL, powering PWA and best practices for a functional test framework will also be included.

The Merchant Perspective: Stories of Success in Scale and Growth - 23rd April, 10:30 am

This talk offers amazing insight for small to medium businesses looking to scale from Magento Open Source to Magento Commerce. Hear stories from a host of retailers including End Clothing, on how migrating to a more robust solution has had a positive impact on sales growth by improving customer’s shopping experiences. Magento Commerce has also allowed them to increase team efficiency by minimising time and costs.


See you there?

As a Magento Enterprise Certified Solutions Partner, we like to keep up with the latest platform and industry news so that we can better advise our customers. Myself, our founder Jamie, and our Technical Director Colin are all looking forward to seeing what this year’s Imagine has in store. If you’re also attending and would like to link up, please reach out to me via email or call us on 0161 883 1252. Otherwise, watch this space for updates as we’ll be sure to do an overview blog once we’re back from the U.S, filling you in on the latest Magento happenings.

Two Jay are a Magento Enterprise Solutions Partner who have undergone over 20 Magento 2 launches including 6 Enterprise Commerce Cloud implementations. Their team consists of 54 Magento Specialists, Designers, Project Managers and a Support team. Clients include small and medium-sized businesses looking to transition to the next stage of growth and larger multinational brands including Cadburys Gifts Direct, Soak & Sleep, Bedeck Home and Jollyes.

Steven MorrisNews, Magento